@Chicago.com email addresses are digital identities that allow individuals and businesses to simplify and consolidate their online identities. This campaign utilized a “Frankenstein” approach, which featured before/after photos that visually represented the benefits of upgrading an unattractive email address. In addition to copywriting and designing collateral, worked on a script and storyboard for an explanatory video and short digital CTA ad. Also designed promotional emails and contributed digital graphics to the website.
Date: December, 2013